Oldest & Largest Family-Owned & Operated Jewelry Retailer in the US. As a true American success story, having grown from one store to a full-service multi-channel jewelry retailer, we understand that true love is about bringing people together & celebrating milestones better than anyone. We know you have options — but we promise, we’re different. Unlike most stores, we’re a family-owned & operated jewelry company — and you’ve trusted us to help you make moments special for over 100 years. That's why when we say “for now & forever” we mean unparalleled guest service, gorgeous selection & lifelong jewelry protection— for now & forever. "I can’t think of a better business to be in than the jewelry business. We have the privilege and pleasure of sharing so many happy moments with each other and our guests. We are fortunate to be able to help our guests celebrate holidays (Christmas, Valentine’s Day, Mother’s Day, Father’s Day, etc.), events (engagements, birthdays, anniversaries, graduations, etc.) and just happy occasions to celebrate friendship or love." - President, Rogers & Hollands Jewelers and Ashcroft & Oak Jewelers