SnapRent addresses a critical pain point in the rental market: the significant upfront costs of moving, often equaling 2-4x monthly rent. These high costs, combined with additional moving expenses, create financial barriers for renters and delay leasing decisions. SnapRent helps renters reduce these upfront costs with innovative lending structures, making moving more accessible without the need to drain savings or liquidate assets. For property owners, this leads to faster leasing cycles, improved tenant satisfaction, and reduced vacancy periods.