Kula Partners is an agency committed to helping leading B2B manufacturers craft digital experiences that transform how they engage buyers, serve customers, and outpace their competition online. Headquartered in Halifax, Nova Scotia, Canada, we work best with manufacturers marketing within complex B2B selling environments—manufacturers of complex or technical products with a lengthy sales process including layers of stakeholders and decision-makers. We sponsor the manufacturing marketing podcast—The Kula Ring—which features conversations about marketing, sales, and technology with top manufacturing executives from across North America. The Kula Ring podcast is co-hosted by Kula Partners principals, Carman Pirie and Jeff W. White, both of whom are frequently sought after for their digitally-focused B2B expertise. They regularly share their insights with audiences including conferences like B2B Online and HubSpot’s INBOUND, the Gardner Manufacturing Marketer blog, and other podcasts focused on B2B marketing and technology.