Tronic is a NYC based directing, design and animation studio founded in 2001 by Columbia Architecture graduates Jesse Seppi and Vivian Rosenthal. They've directed and animated spots and campaigns for Target, Adidas, Microsoft and Sony, conceived and executed installations for Diesel, General Electric, Sharp and Hitachi, designed interactive experiences for Nike, Visionaire and Smirnoff and in general, have worked to eliminate lines delineating one form of creative media output from another. These visual futurists are boldly combining architecture, new media, animation and branding through new uses of technology to create visually striking and conceptually based work.