Tourism Tofino is governed by its members through an elected volunteer Board of Directors. It is contracted by the District of Tofino to provide visitor services and destination marketing, programs and projects. Mission: To generate sustainable growth for our members that contributes economic and social benefits for our community. Vision: Tofino is deeply respected and sought out for the transformative experience of oneness. Brand Promise: There is a oneness in Tofino connecting the raw beauty of the ocean and forest with all who choose to share in this cherished place.