• ADVANCE®AI is an exciting new technology-based SaaS company in the pharmaceutical service sector • The core service has been developed in collaboration with IBM, the original innovators in Artificial Intelligence (AI) and still one of the world’s leaders in continually developing this technology • ADVANCE®AI provides pharma leaders everyday visibility of the quality of the conversations taking place between their field-based teams and Health Care Professionals (HCPs) • This everyday visibility is provided on KPI dashboards that are updated daily in real-time • Data is collected using AI, rather than humans, to observe and record the conversations, which is converted into data that provides invaluable insights on campaign execution, selling skills deployment and evolution in call outcome.