Homeij exists for more than 45 years and in 2016 it has changed into new hands. It is still a family business with an emphasis on knives and accessories. With the new owners and a fresh team, Homeij is passionate, enthusiastic and with the necessary humor to fulfill her mission: To be an inspiring example of pleasant and successful business, based on fair play. MATES IN BUSINESS The name Homeij remained in 2016 after the takeover, the only thing we did not change in the past years. Since then, the tagline ‘Mates in Business’ symbolizes a commitment to strong internal and external cooperation. Because with ‘mates’ you laugh, you cry and you will trust them completely. That is the goal every business want to achieve with their customers, suppliers and employees. And that is the reason why we get out of bed every morning! THE OWNERS Homeij has undergone a a metamorphosis. “Involvement, reliability, service and loyalty are the most essential values for us”, says owner Jeroen Croonen. Co-owner Jarno van der Donk continues: “Our way of working can be captured in three important spearheads: decisive, transparent and flexible, as sharp as a knife!” BENELUX AND SPREADING Homeij is active as a distributor with strong brands such as: Victorinox, Leatherman, MagLite, Nextorch, Opinel, Silva, Homey’s, Diamant Sabatier, Groovetech, SOG, CRKT, ChefsChoice, Spherificator, Yonanas and Homeco. In the entire Benelux, but recently also outside. Smart marketing and sophisticated distribution choices make Homeij the ‘Mate in Business’ for many online and offline retailers: In & Out of home related. Professional users such as Foodservice, government services (police, army, etc.), construction, industry and business gifts specialists also regard Homeij as a great partner.