Symitri is the world's first integrated privacy firewall and real-time data cleanroom for the open web, designed to balance the economic viability of programmatic advertising with the growing global demand for consumer privacy. Symitri’s goal is to establish a new foundation for privacy and data protection that fits easily into the thriving programmatic ecosystem. Think of us as a seamless 'EZ' button for real-time data protection, deterministic addressability and precision measurement, all without exposing any personal data—encrypted, pseudonymous or otherwise—to any other party in the bidstream.