GK AIR (GK Artificial Intelligence for Retail AG) supports retailers in making fast, data-based decisions for their business success. By automating personalization and pricing processes with the help of Artificial Intelligence (AI), retailers can effectively increase their growth, operate more sustainably and create better overall customer experiences. GK AIR transforms the shopping experience through out-of-the-box AI applications and powerful, self-learning algorithms that provide in-depth insights into product and customer behavior. GK AIR was founded in 1998 under the name prudsys as a spin-off of Chemnitz University of Technology - retailers benefit from over 25 years of expertise in the field of AI applications. Leading the charge is GK AIR, spearheading artificial intelligence, algorithmic development, and machine learning. As a vital component of the GK Software Group and a FUJITSU subsidiary, our goal is to transform the retail sector. Dedicated to innovation, we aspire to shape the future of commerce, continually raising the bar. Join us at gk-software.com/air