Empowerment and self-expression are the cornerstones of OBAYATY's collection. Uniquely developed products for men are designed to explore beauty through a contemporary lens. With simplicity at core the brand promotes innovation to elevate appearance and encourage individuality. Through a fascination for contemporary culture, OBAYATY explores an alternative path into the landscape of beauty. Thriving at the intersection of innovation, lifestyle, luxury and wellbeing, OBAYATY celebrates a modern, inclusive interpretation of masculinity through cosmetics and a new personal aesthetic for men. OBAYATY creates the tools, inspiration and space to implement change in the way men will approach beauty. The carefully considered introductory collection features multipurpose skincare products and colour cosmetics. The functional formulas have both instant and long-lasting benefits, all selected to target male specific skincare concerns and goals, combining science and nature for ultimate efficacy that will promote a new, daily beauty routine to elevate wellbeing and confidence. OBAYATY believes in the transformative power of quality, conscious materials, custom-developed potent formulas, and innovative design. The unique refillable system is engineered to minimize waste whilst being durable and ensuring a luxurious touch. All products are responsibly formulated to meet ECHA European Chemicals Agency standards and OBAYATY's own extended blacklist. In a world where imagination leads the way, OBAYATY continuously strives for sustainable growth in harmony with self, community and planet.