MegaCRC will work collaboratively to co-develop innovative solutions to deliver spectators, fans and the broader community with an outstanding, engaged and memorable experience that creates a strong and enduring connection with the event’s content, people and place. This will focus on driving the event legacies such as: - Higher rates of participation in sport - Greater accessibility for everyone - Stronger cultural identity and appreciation - More environmentally sustainable practices (including carbon positive) - Efficient, secure, privacy-preserving digital transformation at scale - Long-term economic growth (e.g. new skills, new products, more tourism, new sources of revenue) The MegaCRC will provide a platform for industry to capitalise on Australia’s calendar of upcoming events to establish long-term relationships and integrate their individual offerings into a whole-of-event solution. The CRC will also ensure that events are safe and secure, and the operations are seamless, efficient and sustainable.