JM
Jennifer Metherell
Svp Of Strategy And Operations at B2B Fusion
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Work Experience
Svp Of Strategy And Operations
2017 - Present · 7 years and 11 months
J Sops
Founder
2017 - Present · 7 years and 11 months
Principal
2018 - Present · 6 years and 11 months
Company Details
11-50 Employees
At B2B Fusion, we help identify new revenue conversion opportunities by: ► Optimizing marketing and sales processes, and supporting systems ► Using a proven ABM approach by syncing marketing and sales processes to support each other ► Providing CMO-credible reporting and data driven insights to invest money and time where it counts most System Expertise: Marketo, Pardot, Hubspot, Salesforce, and technologies that integrate with those systems like 6sense, Demandbase, LeanData, ZoomInfo, and TechTarget. Process Expertise: Lead, Partner, Account Based Marketing,, Marketing Attribution, Email Deliverability, Lead Generation, Inside Sales, Marketing, Sales Current and past clients include companies in the following industries: high-tech, SaaS, healthcare and Financial services.
Year Founded
2011
Social Media
Linkedin
Industry
Business Consulting and Services, Advertising Services
HQ Location
New York New York, NY 10001, US
Keywords
Demand GeneratioMarketing AutomatioSalesforceSDR/BDROutbound outreachInbouAccount Based MarketingAccount Based ExperienceABMABX
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