We help senior leaders turn culture into competitive advantage. Measurably. Sustainably. Here’s what we know: Your organization’s culture is either an asset or liability. It helps business performance…or hurts it. If you strengthen your culture, business performance will follow. That’s why we help leaders make bad cultures good and good cultures great. MEASURING CULTURE: You can’t manage what you can’t measure. So we help top teams develop a culture metric that’s a reliable leading indicator of actual business performance. This makes it possible to apply rigor to culture-shaping efforts. So working on culture is never just a “check-the-box” HR initiative. Instead, the leaders we work with treat culture-shaping as a serious business process that’s explicitly designed to produce competitive advantage. MANAGING CULTURE: It’s plain and simple: Leaders shape culture through signals they broadcast on Five Frequencies®. • Their decisions and actions • What they reward and recognize • What they tolerate (or don’t) • How they show up informally • And, last, formal communications We help leaders strengthen their culture-shaping capabilities—so they intentionally broadcast strong, steady signals on Five Frequencies. And when culture measurably improves, business performance follows. The formula works. It’s why we’ve partnered with more than 50 Fortune 1000 companies to turn their culture into competitive advantage.