Described by its founders as "YouTube for Data" Swivel offers users a unique way to visually share data. You no longer have to freeze data in a document or presentation. By using Swivel, data can be shared with friends who can then easily explore it themselves. In a world where most news is pure spin and opinion, Swivel is trying to apply the power of the Web to dig up the facts. By making it easy for people to explore data themselves, biased news sources no longer have to be relied on. Public accounts are free. However, for those interested in examining their business data Swivel will eventually offer private and secure accounts for a fee. Swivel is already making a splash after announcing The Organization for Economic Cooperation and Development (OECD) is making its 2007 OECD Fact book available on Swivel. Swivel's competitors in the "data organization" business include [Freebase](http://www.crunchbase.com/organization/freebase) and IBM. Swivel ceased operations in Q3 2010.