The strategies and tools for your company to stay relevant throughout industry change - ISA is the channel association for the Industrial MROP industry – Leading The Channel Forward® Staying relevant means evolving with the ever-changing market. We understand that it’s hard to know when and where to begin. Anticipating change and having the confidence in making the right decisions is the key to success. We deliver actionable data, leading strategies, relevant education and powerful networks to help you leverage change and use it to your competitive advantage. We make this happen through our strategic framework, the Channel 2.0 Compasses - a new standard of expectations to help all stakeholders (Distributors, Manufacturers, and IMRs) create better value for each other while attaining the goal of satisfying the End User’s evolving needs. Engage, Learn and Lead with ISA – Join today.