We are a proven team of experts and entrepreneurs, all with diverse backgrounds and skills, united by our experience in the ever expanding $80B+ pet industry, and fueled by our passion to help pet parents do better for their pets. Our mission is to create extraordinary value for our stakeholders and clients by creating, operating, accelerating and marketing next-level pet content, media networks, products and services, all with the goal of creating more connected care opportunities for pets and their parents. Everything we do is driven by our customers' wants and needs and our obsession to engage with them, to learn, adapt and innovate, and ensure we are constantly helping them navigate the complexities of pet parenthood.