Since 2004, trait has been creating award winning brand identities, online experience and user-interfaces for startup clients and corporations. The results of our efforts reach around the globe, from the walls of Cleveland Browns Stadium, the shelves of a local pharmacy, entire plano-grams at Walmart–Dick’s Sporting Goods–Target, to an ATM screen in rural India. Our partners and designers are products of Kent State University’s School of Visual Communication Design. Our developer’s roots can be traced back to Case Western University’s School of Computer Science. Our approach is business first, design second.