We are an independent, purpose-driven, B Corporation certified business based in the UK, with over 40 years of experience in opinion leader research. We understand that across the R&D lifecycle, different types of external stakeholders are sought at different stages for advice, education, and adoption. As a result, we offer a holistic perspective, spanning from subject matter experts in specialised areas, like mechanisms of action, and protocol design; to early adopters and opinion leaders who command recognition amongst their peers; and patient and digital influencers who drive discussions and disseminate information. We are unusual because we focus on one therapeutic condition at a time, guiding our clients swiftly to the heart of the area they are interested in, and enabling them to make better, quicker decisions than their competitors. Our team is full of hard-working, curious, and socially aware people who are sincere about helping our clients develop and launch successful innovations. We believe in making a difference and embodying the change we wish to see. As a Certified B Corporation, we are also proud to be part of a new generation of businesses accelerating a global culture shift to redefine business success and build a more inclusive and sustainable economy.