Lucy and Kurt first started Cut4Cloth in 2004 from a need to find clothes that fitted over their son’s cloth nappies. They also wanted to show the world that you can create a great brand whilst upholding strong ethical & environmental values. Over 18 years and a re-brand later, Frugi is the UK’s leading ethical and organic children’s clothing brand, found globally in over 550 retailers across 30 countries. We have a story to tell and a mission to accomplish - to show that superb design, great ethics & passionate people can help to change the world! We only use organic cotton grown by farmers we trust, our outerwear is made from recycled plastic bottles and we’re always exploring new ways to innovate. Here at Frugi we are always doing our best to look after people and the planet. Today, we are still based in beautiful Cornwall with over 100 amazingly talented employees. We love investing in people who bring fresh thinking and new ideas to the team. We believe if we invest in people to grow their skills and expertise, this will help them lead happy and healthy lives, therefore encouraging loyalty and productivity. We’ve even got a team of People Specialists who make this all happen.