HELLO! NICE TO MEET YOU. We are Joie Brands. And we specialise in joyfully creating brands that human beings want to spend time with. We’ve been doing what we love since 2008. We define ourselves as a 'boutique brand consultancy' — we like to keep things simple and to the point. Dubai is where we currently call home, but the brands we create are loved and enjoyed by humans all over the world. SO WHAT IS IT THAT WE DO EXACTLY? We believe every brand should tell a story. And we're dedicated to helping you find yours. As brand builders, we do this by revealing your ‘Big Idea’— that special something that gives your brand a memorable place in people’s hearts. We develop Brand Strategies, Brand Identities and Brand Experiences all based on a well-defined brand promise. ...AND HOW EXACTLY DO WE DO IT? Our approach is simple. We believe in 'Humanising Brands'. At Joie Brands, we believe that brands are just like people — they're alive with unique voices and personalities. And to 'humanise a brand' means enabling those brands to talk to other people, just like us; not consumers.