JV
Jelle Van Willigen
Product Director at Massarius
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Work Experience
Jul 2017 - Present · 7 years and 5 months
Product Director
Feb 2022 - Present · 2 years and 10 months
Product Manager
Jul 2017 - Jan 2022 · 4 years and 6 months
Growth Product Manager
Jul 2019 - Jan 2021 · 1 years and 6 months
Company Details
11-50 Employees
Massarius makes advanced website monetisation methods like automated trading of online advertisements accessible to all. For publishers, our highly trained analytical experts increase net revenue through active yield management and machine learning. Our approach ensures we manage advertising space trading in real-time at the optimal price, transparently for all partners in the value chain. For advertisers, we carefully select the publishers we work with to ensure brand safety, consistent inventory quality, exclusion of non-human traffic, and good viewability rates. Our purpose is to help create a level playing field where advertisers and mid-sized European publishers can compete with large tech platforms and leverage advertising technology on equal terms. Massarius opened its doors in 2012 in Amsterdam. Today the company operates internationally with offices in the Netherlands, UK and Spain, is a Google Certified Publishing Partner and has been voted number 1 in innovation in the Adformatie Media Report.
Year Founded
2012
Social Media
Linkedin
Industry
Online Audio and Video Media, Advertising sales agencies, Services to businesses, Business Services
HQ Location
Lindengracht 304HS Amsterdam, 1015 KN, NL
Keywords
yield managementsite optimisationad space managementautomated tradingrich mediaprogrammatic sellingreal time biddingVideo monetisationInApp monetisationPaid subscriptions
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