Although he bought, traded and sold guitars out of his home in the early years, it wasn’t until 1982 that Dave Rogers rented a 400 square foot space in a vacant dental office in La Crosse, Wisconsin, and Dave’s Guitar Shop was born. Dave’s Guitar Shop is one of the largest independently owned guitar stores in the Midwest, and still growing. Dave’s Guitar Shop is a dealer for various brands including Fender, Gibson, PRS, Hamer, Rickenbacker, Gretsch, Ibanez, G&L, Victoria, Vox, Peavy, Matchless, Crate, Savage, Ultrasound, Martin, McPherson, Larrivee, Taylor, Guild, Ovation, Alvarez, Washburn and more! Prices range from $100 to $35,000, which means there is something for everyone and every level.