So Cool Brands was founded to make a difference, to do business in a sustainable and socially responsible way while crafting great tasting and clean, organic, no sugar beverages for families. Our social mission of helping others was infused into the brand DNA from the beginning. So Cool remains an authentic brand and business. We built it by adhering to important core values, building a culture rooted in honesty, integrity, social responsibility, and environmental sustainability. These are things our consumers care about, and they reward us with trust and loyalty.