The Alaska Travel Industry Association (ATIA) is the leading industry organization promoting Alaska as a top visitor destination, communicating and promoting the Alaskan tourism industry as one of the state’s major economic forces. ATIA is the respected voice of the industry for the growth of the industry, while remaining attentive to care for the environment, recognition of cultures and Alaska’s unique quality of life. ATIA represents more than 700 travel and tourism interested businesses throughout the state of Alaska.