goodMix was founded in 2012 by naturopath Jeanie McClymont, with a seed blend designed to give people the healthiest, most nutritious breakfast ever. Anecdotal feedback from early adopters highlighted that a side-effect of eating it was having the ‘best poos ever’. Consequently, we attracted a strong core client base of consumers suffering ‘gut health issues. goodMix has established itself in South East Queensland as a well-known supplier of superfood mixes, primarily through our core product Blend11. Amongst regular users, Blend11 is now widely associated with improving gut health. The challenge is to now reach a wider market with the full range of goodMix’s products.