Principa is a data analytics, consulting and software company. Established in 1999, we've served over 150 blue-chip clients in over 30 countries around the world. Our data services and data-driven strategies enable our customers to use data insights to work wonders in their business: we help marketers optimise customer acquisition and retention strategies and campaigns, enable credit risk managers to make profitable decisions, and call centres to streamline their operations. We work with data so that our customers can work wonders.