Facettes, marketing intelligence is a consulting firm dedicated to innovative companies, and particlarly SMBs and start-ups with a vision on the long run. Companies that understand that the decision process is at its best when the lights have been shed on all relevant information, throughout the process. Through an agile and forceful strategic thinking based on analysis, exchanges, stress-test. In a shifting and fast-changing world, businesses and consumers alike are made of multiple, sometimes contradicting facets: citizen & consumer, influenced & influencer, player & spectator… This is Facettes' raison d'être: aligning the prism to shed a new light on the relationships between brand & consumer, company & citizenship; the light that will show the path to success, from short term demand to long term brand equity. Facettes, marketing intelligence has been thought of to offer a tailor-made collaboration process in strategic decision making , business intelligence, and marketing and communication roll-out.