MARKETING CONSULTING and MARKET RESEARCH Company We put the consumer / customer / client in the center of your strategy - Specialized on consumer / customer / client understanding Many company claim to segment your market but not so many do it the right way - Specialized on targeting through motivations analysis -> the individual is unique and can't be clustered only through gender, age, life style or general behavior. To base your target on peoples' personal motivations in your specific area will be the starting point of a correct diagnostic and the key of your success. --> This will allow you to identify all your potential consumers / customers / clients (even the one who don't know you). We have developed a specific technique to gather a maximum of information (rational and emotional) on a large set of competitors to give you a full understanding of your environment. This basic principal should be applied to image, satisfaction, advertising, sensory, ... strategies. This should inspire your VISION, help your INNOVATIONS strengthen your POSITIONNING and increase your MARKET SHARE. Our customers are national and multinational companies based in Europe such as: Nestlé (Nescafé, Maggi, Moevenpick, Chocolate...), Dupont de Nemours, BAT, PSA Peugeot-Citroën, GM Europe, Alfa Romeo, Perfetti van Melle, Maurice Lacroix, Tag Heuer, Raymond Weil, Audemars Piguet, Longines, Gueblin, Novartis, Purina, Malbuner, Mars, Migros, MacDonald's... For more info: www.ecs-conseil.com