Muthoot Mercantile Limited (MML) is the flagship company of the Muthoot Ninan Group of companies, founded in 1939. The company became a registered NBFC in 2002. Muthoot Mercantile Ltd. is promoted by Shri. M. Mathew and by his son, Shri. Richi Mathew. Shri. M. Mathew is the only son of late Muthoot M. Ninan, who only started a chitty and finance business adopting “MUTHOOT” as its trade name. The company has a presence in 12 states in India including Kerala, Tamil Nadu, Maharashtra, Delhi, Punjab, Haryana, Uttar Pradesh, Madhya Pradesh, Odisha, Gujarat, West Bengal, and Jharkhand. The main business of the company is Gold Loan, Gold Loan at Home, Health Insurance, and Investments (Non-convertible Secured redeemable Debentures)