Playfly Premier Partnerships is a nationally recognized sports sales and advisory firm specializing in the development and execution of customized naming rights and commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, as well as municipal projects. Premier was founded in 2003 to provide experienced, focused, passionate, and results driven commercial sales solutions. Premier executives have created thousands of mutually beneficial business partnerships, including successful naming rights agreements at Dolby Theatre, Moda Center, Kabam Field at California Memorial Stadium, PPL Park, Viejas Arena, Bridgestone Arena, Pizza Hut Park and O.co Coliseum. Premier is headquartered in Los Angeles with offices in Chicago and New York. In 2010, Premier’s excellence was recognized by Sports Business Journal, as "Agency of the Year in Property Consulting, Sales and Client Services".