hi.guru™ is a disruptive business conversation platform, that uses AI, Natural Language Processing, and human assets to uniquely augment and improve businesses’ customer engagements and conversations, driving growth, efficiency, and profitability. hi.guru™ solves the problem of growing brand equity damage and lost revenue opportunities caused by asymmetrical and limited conversational channels, and business processes that don’t optimize customer engagement. Customer anxiety & frustration from digitally engaging with businesses costs $28B in annual revenue losses worldwide. Competitive turnover and brand damage costs businesses $32B annually. Our value is in enhancing the conversational engagement between consumers and their preferred brands, to dramatically improve their experience and their brand spend. hi.guru™ uses AI/NLP, proprietary algorithms, and a customizable framework platform to rapidly create and expand a new business conversation environment for companies, which optimizes the way consumers prefer to communicate today. We uniquely integrate today’s communication channels with back-end business systems to augment the customer’s engagement and experience, significantly reducing the cost of engagement while increasing the brand equity and revenue potential in each consumer.