Balandra has developed a platform to manage digital customer journeys in a truly innovative way. The platform is based on a data-centric modelling methodology, instead of the traditional task-centric modelling approaches which underpin existing workflows. The platform is comprised of an application development framework based on the data-centric modelling methodology. The main application of Balandra Software is Memento. Defined as the Brand Behaviour Management tool, it allows any complex industry services Brand to first acquire "Concience" of what all its systems do to its customers like a mirror. This drives very soon to the second phase where the Brand will manage its "Manners" in consideration of the whole context of the customer. This context is made of each and all of the Journeys the Customer is sharing with the Brand at a point in time (and not only the Sales & Marketing Journeys :-). This way, the Brand will be able to expose a much smarter behaviour, beeing able to silent when required and talk when pertinent. The expected outcome of a smarter behaviour is a significant raise in sales and in loyalty of the customer. The third phase of Memento consits in the deployement of those parts of the Journeys where the customer interacts with the Brand and requires a comfortable, easy and convenient Exchange Experience able to have its objective one-click away. Balandra has been listed among the 5 Cool Vendors in BPM by Gartner in 2015 and has been selected in 2017 to participate in the Digital Enterprise Show to participate at the Open Innovation Marketplace.