We believe that change has become the defining characteristic in today’s business environment. The brands that thrive are those that understand this and are designed to manage, capture and leverage the change in the world around them. To that extent, Publicis’ founder Marcel Bleustein-Blanchet’s spirit is still alive: You have to lead the change, if you don’t want to be led by change. In a world of accelerated change, the future of a brand and business cannot be predicted precisely, but it can be imagined. Today’s brands compete with new technologies, empowered consumers, shifting public attitudes, brand new contenders and much more. In order to keep their relevance among customers, managing change and uncertainty is a pre-requisite. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. In more than 80 countries, our agencies work with a wide range of clients and company cultures. But in our network we all share a common ambition: to help our clients and their brands to be and remain the leaders they want to be, to Lead The Change. As Miguel Ángel Furones, Chairman of Publicis Iberia says: “The best example that we have to talk about “Lead the Change” is ourselves. We have evolved all of our capacities aiming them towards the new environment of buisness transformation that our clents are demanding. This is the reason why we have turned into a basic support to lead the change that they also need” Our visión is to be the preferred creative partner for our clients ́ marketing transformation. For this, at Publicis Spain we offer fully integrated online and offline solutions, with support in each discipline delivered by specialized áreas: • Advertising and marketing: Publicis Spain • Digital: WYSIWYG • Service design: Nurun • Health & Wellness: Publicis Health All under one single direction assuring a real integration.