Establishing brands in international markets IMM provides management and shareholders with expert and flexible support for developing international markets. We have worked with many great brands using a proven operating system. The senior team comes from blue-chip trading houses and consumer brands with careers working on the front line of international markets. IMM backs its people and procedures by investing capital in brands to become their in-country franchise, JV or licence partner. We understand what it takes for a brand to succeed overseas. We are easy to work with, creative, mobile and we materially reduce the cost and risk of international development.