THE CJ CUP Byron Nelson (formerly AT&T Byron Nelson) is a premier PGA TOUR event, hosted by the Salesmanship Club of Dallas since 1968. The tournament has raised $185 million over the past 55 years, making it the most financially successful charity event on the PGA TOUR. All proceeds from the tournament benefit Momentous Institute. Founded by the Salesmanship Club of Dallas in 1920, Momentous Institute is dedicated to innovative mental health services, education, and professional training to strengthen children, families, and communities.