A better world is not only possible, it is right at your fingertips. The rCycle platform rewards all players in a product’s lifecycle for making sustainable decisions, from individual consumers to manufacturers, parent brands to retailers, and communities to utilities. By providing cash-equivalent incentives to users, rCycle makes simple, proactive steps towards an eco-friendly economy easy and effective. Our existing system of commerce breeds failure at every stage by making it hard to know how to be sustainable. Is that pizza box recyclable? Can our restaurant compost food waste? Do our citizens value ease over the environment? Right now, these questions are difficult (or impossible) to answer, leaving everyone confused and preventing real change from happening. With transparent in-app data to make sustainable decisions simple and straightforward, we all win — especially our environment! When everyone is working together, the system gets better and better. We all play a role in making our world livable for generations to come, and it starts with a few simple steps. Just open the rCycle app and make a difference right now.