Premier Live is a leader in domestic and international luxury tennis, golf & music events, travel, camps, and experiences. Premier Live also seeks to represent, nurture and partner with the world’s most talented athletes and musicians developing brand building strategies through marketing, endorsements, appearances and licensing along with select global business initiatives. In addition to providing exclusive access to top tennis and golf events, Premier Live also operates the Necker Cup and the Necker Open - the most exclusive and fun pro-am tennis and golf events that take place on Sir Richard Branson's private island, Necker as well as the One World Players' Party and Ping Pong Shootout partnering amateurs and ATP/WTA/PGA pros that takes place in the iconic One World Trade Center in New York City. Since 2012, Premier Live Events have helped raise over $5,000,000 for worthy charities including the Novak Djokovic Foundation, the Rafa Nadal Foundation, the Bryan Brothers Foundation, Virgin Unite and the National Tennis Foundation.