U Group is bringing transparency back to the data industry by connecting brands directly with people to authenticate and deliver real human data. U Group operates and maintains one of the world's largest transactional, consumer-focused datasets. Utilizing AI, it processes over 1 billion transactional data points annually from consumers in the USA, Canada, and Australia. Awards: D&AD Awards - Shortlisted | Brand Voice' category 2024 Startup of the Year Finalist - ARN Innovation Awards 2021 Startup of the Year - 2020 My Business Awards The iAwards 2020- Startup of the Year Semifinalist Merit Award for startup of year 2020 - Lateral INCITE Awards