Founded in 2012 by Anna de Lanoy Meijer and Nina Poot in Amsterdam, The Netherlands, the Anna + Nina brand was born. Guided by instinctive intuition, designing outstanding jewellery, homeware and apparel and running their business came as a second nature to de Lanoy Meijer and Poot. A decade later, the brand flourished with four stores, several pop-up boutiques at renowned retailers, collaborations with both established brands as well as authentic creators and their presence at over 250 retailers worldwide. In the true essence of Anna + Nina’s aesthetics lies the meticulous attention to detail and the endless desire to bring joy, colour and a touch of magic to the everyday life. Each product offers an experience, a dainty story to tell; nothing is standard or ordinary at Anna + Nina. The brand aims to inspire and provide a wonderful escape from the mundane through its products, online community, and in-store experience. Each collection has its own character, skillfully balancing artisticity, beauty and practicality. Anna + Nina uses high-quality materials and develops all collections carefully and consciously. “Made to keep and treasure” is their way to go: invest in items that you want to keep as a treasure. The brand keeps a keen eye on the aim to make sure that all collections are made with love and attention, to all facets; from the manufacturing process to design. Most important is that the collections are being created under fair working conditions, with minimal impact on the environment. Three clear principals will guide the brand’s purchasing policy to make this happen.