Seed is a new generation agency, rooted in youth culture and built around the audiences we create for. We connect brands with hard-to-reach audiences through culturally relevant and commercially impactful campaigns. Our work comes to life through brand experiences, creator collaborations, content, and community engagement. Female-founded and launched with the UK’s first student-only music festival, Seed emerged from the heart of youth culture. Since 2002, we've continued to keep youth culture at our core. We help brands understand, influence, and connect with students, Gen Z, and youth communities through activities on campus, in cultural spaces, and beyond.