Do It Right is a sports leadership and custom apparel/wristband company committed to creating a Do It Right Nation by empowering people to apply leadership and teamwork skills based upon discipline, integrity, and respect for others, changing the relationships within schools, teams, workplaces, and communities into a more sustainable, positive environment. In our country, the last few years have often been marred by sadness and suffering due to a variety of indiscretions - whether the vehicle be violence, abuse, or deceit. Many people are aware of the widespread issues that gain global media attention; however, we need to address the root of the problem - a loss of respect for people. DIR and Do It Right Nation will not solve all of the world’s problems. The “Nation” is designed to help people of any race, gender, and belief follow a set of rules established by the DIR staff and key advisors. The rules are designed to foster an understanding among all people and promote camaraderie, unity, friendship, and mutual respect, as outlined by the DIR Nation’s Creed. The Do It Right Nation is intended to foster a connection among individuals who adopt the Nation’s Creed.