Our mission is to bring our customers the high quality products and experiences that enhance their lives and solve their problems. Direct Holdings Global has a long history of successfully marketing unique, niche products starting from our founding as Time Life. We stand behind everything we do, say and sell with the highest integrity. Founded in 1961 as the book division of Time Inc., Time Life took its name from Time Inc.'s cornerstone magazines, Time and Life, and over the following decades became synonymous with quality entertainment collections. Today, our company’s diverse portfolio of brands and products come together under the corporate name of Direct Holdings Global. Current Direct Holdings Global brands include Time Life, StarVista Live, Lifestyle Products Group, KitchenTek, and C4G Holdings.