UMA is founded on a simple, shocking idea: that aesthetic medicine can - and should - be a force for good. All too often, it is dominated by short-term, procedure-lead action. We think it’s time the conversation moved beyond body parts to what really matters: treatment outcomes. And that uniquely empowering feeling of looking like the person you feel like inside. Each of us has a responsibility to move our profession forwards. We won’t do it through better technique alone. But with better judgement - and clear vision- there's surely a better way. Knowledge is beautiful.