Carefree enjoyment together “By continually responding to the wishes of a changing society, our ambition is a world where convenience is synonymous with responsible, tasty and diverse.” Since its foundation in 1993, Pure Ingredients has produced various dishes inspired by international cuisine. The company that started under the name Mekkafood rapidly became market leader in the halal segment. Today Pure Ingredients offers a unique and unparalleled portfolio of brands with a broad-appeal range for everyone who wants to ring the culinary changes occasionally.