"The traditional approaches are now obsolete. One hundred years of marketing thoughts are gone. Alternative approaches aren't a novelty. They are all we've got left." - Seth Godin The world is changing. That we know. And the rate of change is exponentially increasing with every passing day. There are no more rules (or more accurately, the rules change every day). And Punk understands that. It exists in order to break the perceived notions, rules and expectations to create advertising that works. Brands are confused and looking for innovation, ingenuity and intelligence to give them the edge. People avoid the majority of advertising. They are savvy. They know when a brand is just interested in selling. They now expect brands to offer more than that. Our business model is one of elasticity. We are not beholden to any one solution or technology, only our clients goals and solutions. And we solve them. Differently.