IR magazine and portal IrIr.lv is an independent media that combines journalism and community communication. IrIr.lv and the owner of the weekly magazine "Ir" are JSC "Cits medijs". The company was founded in early 2010 with the aim of creating a new and high quality media offering for Latvia and the wider community. Since its launch, the Ir has earned readership, reaching 9,000 subscribers and about 70,000 total audiences during the eight years of operation. Innovative solutions, which are used by "Yes" to create their brand, have also received outstanding recognition at international level.