IDLine was founded in 1971, not as the flourishing, innovative printer of name badges, magnets, signs and tags as it is today, but as an engraver of computer key caps. From this humble beginning over three decades ago, Chris Johnson, CEO created an environment of family friendly working conditions and exceptional service. Named Entrepreneur of the year in 1989, by Minnesota Chapter of the National Association of Women Business Owners (NAWBO), Johnson grew the business, which now includes 3 generations of family, dedicated to providing the same standards of outstanding service. In those days as a retail provider of engraved products, Johnson's company grew steadily to serve her local area. Eventually she saw the opportunity in the promotional products industry and decided to lend her talents to that industry. Sales took off and the retail portion of the business was eventually sold to a local distributor, who is still a customer today. Delivering the latest in technology for both customer service and manufacturing, ID Line has grown to nearly 50 employees and provides a delivery time unparalleled in the promotional products industry. Centrally located in Minnesota, ID Line provides a wide array of full color printed products solely through the Promotional Products Industry. ID Line sells exclusively through Promotional Products Distributors across North America and Europe.