The Royal Horticultural Society is the UK's leading gardening charity dedicated to advancing horticulture and promoting good gardening. Our goal is to help people share a passion for plants, to encourage excellence in horticulture and inspire all those with an interest in gardening. The RHS was founded in 1804, and our core objective is to be the world’s leading gardening charity by inspiring passion and excellence in the science, art and practice of horticulture. In everything we do, we will aim to use our guiding principles, which are to Inspire, Involve, Inform, and Improve. Our strategic objectives for 2014 and beyond: - Be known, loved and trusted as the charity for all gardeners - Safeguard and advance the science, art and practice of horticulture for the benefit of future generations and the environment - Transform communities through gardening - Create world-leading horticulture that inspires people to garden - Nurture and grow our membership throughout the UK - Provide a voice for all gardeners, sharing and building expert knowledge - Delight our customers with exceptional service and products - Be a great place to work where everyone makes a difference - Have efficient business practices that deliver maximum income for our charitable purpose - Make horticulture a career to be proud of