Orbee's proprietary middleware technology powers the leading data management solutions in the automotive retail industry. Dealerships rely on Orbee's platform to centralize, enrich, and activate their first-party data, allowing them to measure marketing investments, understand shopper behaviors, and enhance customer experiences. This robust data foundation supports Orbee's suite of measurement, activation, and experience products, driving advanced analytics, personalized marketing, and regulatory compliance. Partnering with media agencies, industry vendors, and OEM programs, Orbee drives innovation and growth in the automotive retail sector.