Universities UK International drives the delivery of the UK higher education sector's international agenda, to ensure UK higher education is the international partner of choice. It enhances the competitiveness of the sector by shaping national and international policy; identifying and providing opportunities; and delivering programmes and research-based policy analysis. It works through partnerships to add value, and protects and promotes the UK HE brand through its communications. Universities UK International is the only body to represent all UK higher education institutions internationally, and is charged with initiating and delivering activities to support and develop the breadth and depth of the UK HE sector's international activities.